ABSTRACT

Big Data is everywhere. It shapes our lives in more ways than we know and understand. This comprehensive introduction unravels the complex terabytes that will continue to shape our lives in ways imagined and unimagined.

Drawing on case studies like Amazon, Facebook, the FIFA World Cup and the Aadhaar scheme, this book looks at how Big Data is changing the way we behave, consume and respond to situations in the digital age. It looks at how Big Data has the potential to transform disaster management and healthcare, as well as prove to be authoritarian and exploitative in the wrong hands.

The latest offering from the authors of Artificial Intelligence: Evolution, Ethics and Public Policy, this accessibly written volume is essential for the researcher in science and technology studies, media and culture studies, public policy and digital humanities, as well as being a beacon for the general reader to make sense of the digital age.

chapter |13 pages

Introduction

chapter 1|9 pages

Big Data

What, why and how

chapter 2|10 pages

Big Data and AI

chapter 3|7 pages

What Big Data is not

chapter 4|10 pages

How do data analytics work?

chapter 5|18 pages

Big Data

The applications

chapter 6|8 pages

Why Big Data matters

chapter 7|7 pages

The challenges of Big Data

chapter 8|16 pages

Big Data

The key questions

chapter 9|12 pages

Big Data

Is there a question mark over ethics?

chapter 10|4 pages

The future of Big Data